© Larry McCormack-USA TODAY Sports

Kenny Chesney's 10th Flavor Of Blue Chair Bay Will Be Out Next Month

January 9, 2019

Sporting the tagline “A Dawn of a New Bay,” the new Spiced Rum also debuts a new look, designed to fit into the Spiced Rum arena while still highlighting its unique island-lifestyle identity, thanks to Chesney’s No Shoes Nation flag and signature Blue Chair rocking chair located front and center on the bottle.

“Kenny has personally led all the flavor expansion conversations based on combinations he and his friends on the islands like to enjoy,” notes David Farmer, President of Blue Chair’s parent company, Fishbowl Spirits, adding, “We’ve also really listened to our customer base as we’ve expanded.”