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Someone Finally Figured Out When "Beer O'Clock" Is

January 10, 2019

We kind of like the phrase "beer o'clock" it's like, "hey, it's not MY fault I'm drinking right now, even if I didn't want to I have to because it's beer o'clock."

Anyway, a new study actually figured out when beer o'clock really is. And the consensus is 6:31 P.M. on Friday.  In other words, it happens during happy hour tomorrow.

Here are a few more results from the study on all things beer . . .

1. 52% of people say TASTE is the number one factor for them when they pick a beer.

2. One out of three people say they're intimidated by craft beers.

3. And the average person switches their favorite beer every four years.

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